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B2B SaaS, Service Providers, and Solopreneurs
Make your website the world’s most charismatic sales person
Level up your business with persuasive web copy that charms your ideal client and creates new customers
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Websites
that charm
Landing pages that convert
Brand voice that sings
Is your website guilty of shit like
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Using words like “services” and “FAQs” as crossheads?
An inexplicably high bounce rate
Sounding like anyone could have written it
Concerningly low conversion rate
Talking more about your values than your value
Being pretty... and not much else
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Your website needs to bring more to the table than just good looks
Visitors judge your website in the time it takes to sneeze, so of course you want it to look good.
But looks aren’t everything.
After your gorgeous website earns you an extra 10 seconds of attention...
What does your website have to say for itself?
Does it tell visitors what you do and how you solve their problem? Show the outcomes you’ve achieved for other clients? Prove your bold claims?
If not, all the beauty in the world couldn’t get them to stick around, much less go past the homepage.
And you’ve put too much work into growing your biz and your brand to leave hard earned money on the table.
You deserve a website that’ll put your value and voice at the forefront and help you grow your audience, your pipeline, and your revenue.
Conversion copy and brand voice
Build a customer-centric website and show-stopping brand voice that shows your ideal customer why you’re the best - and only - choice
Using UX, CRO, and direct response techniques, I write conversion-optimized, brand voice-infused websites and landing pages for high-growth solopreneurs, service providers, and SaaS companies in high-growth or scale mode.
How? Using my simple 3-step process
Step 1
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get a Lay of the land
I use data (voice of customer, brand & competitor research) to find the right approach for the project
Step 2
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assemble the pieces
Armed with the right data, I assemble a draft of your web page, messaging, and/or brand voice
Step 3
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polish and shine
I use a bunch of different techniques to validate and optimize your brand voice and website copy
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Services
Stand out copy for stand out businesses
Website excellence
Give your conversions and brand consistency and much needed boost with done for you website copy that captures the right audience with the right message in your own voice.
You get:
- Up to 5 pages of website copy
- 5-10 customer interviews
- Customer surveyrs
- Brand voice strategy and guide
- Messaging map and guide
- Website wireframe
- Copy validation and testing
Brand voice strategy
Nail and scale your brand voice. Shorten your editing time and onboard writers faster with a custom voice analysis and guide that gets your writers and your brand on the same page.
You get:
- Custom brand voice guide
- Voice archetype analysis
- Writing style analysis
- List of tone words
- Writing by channel
- Audience breakdown
- Common brand stories
- Brand language
Website review
Get a pro’s perspective on your copy, messaging hierarchy, website flow, and conversion potential. Get solid guidance on how to optimize your website to achieve your business goals.
You get:
- 60 min recorded review
- Transcript of review
- Recommended copy for key area
- A 30 minute consultation call
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Once Gizelle started writing for us, we were able to grow our readership with the right people and ultimately drive more pipeline. I’d work with Gizelle again in a heartbeat.
Kate Erwin
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Your under-performing website is
costing you big $$$
The longer you wait, the more the issues compound.
You’re already losing business to your competitors. DIY-ing your site costs you more in the long run, and you’re spending less and less time in your zone of genius.
You deserve a persuasive website that pulls its weight and helps you grow your business.
Optimize a website that convinces clients to pay top dollar, moves them closer to conversion without being push, and sells them on your value.
Working with me,
you get the best of the best
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Dedicated client portal with direct access to me and project materials
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Not a contractor, but a thought partner invested in your business’ success
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Scheduled project updates, regular communication, and on-time delivery
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